I have Instagram. Why would I need a website too?

The honest answer: some businesses really don't need a website. If you are a specialist fully booked a month ahead with clients coming by referral, relax. For everyone else, here is what Instagram does well and what it doesn't do at all.

What Instagram does well

Shows your work live: photos, videos, reviews in comments. Keeps in touch with regulars. Gives a fast chat channel in DMs. For visual niches (beauty, food, decor) it is a storefront no website can replace.

What Instagram cannot do

• New customers don't find you. A person searches "manicure Kristiine" on Google. An Instagram profile barely participates in those results; a website does.
• The algorithm decides who sees you. A post reaches 10-30% of followers. A website is seen by 100% of visitors.
• The account doesn't belong to you. A block, a hack, an algorithm change, and your sales channel is gone in a day. These stories happen regularly.
• Buying is inconvenient. Prices in DMs, booking in chat, the catalog in story highlights. Every extra step loses some customers.
• No trust for bigger purchases. A $30 service will be bought from a profile. A $3,000 kitchen people will want to see on a proper website with a portfolio and company details.

A website and Instagram work as a pair

It is not either-or. The working combo looks like this: Instagram warms up and shows the work, the website catches search demand and turns visitors into inquiries. The link in your bio leads to the site, the site links to Instagram. Google ads bring new people, social media brings back the old ones.

Where to start if you have no website

You don't need a big site right away. One good page is enough: what you do, for whom, prices or a range, reviews, a booking button for WhatsApp or Telegram. Such a page already participates in Google search and can take ads.

We build pages like that within the turnkey starter package: website, domain, email, Google launch and your first ad budget in one go.