Too-broad keywords
Ads run on generic words and pay for clicks from people who wanted something else.
Google Ads
Google Ads that work on leads, not clicks
We set up campaigns so your budget goes to people who are searching for your service right now. With tracking, so you can see which ad brought a call.
Setup €390 · management €250/mo full price list →
- Search campaigns
- Lead and call tracking
- Clear reports
Where ad budgets get lost
Google Ads works. Money is usually lost not in the channel but in the setup.
No negative keywords
Nobody filtered out searches with free, DIY, jobs. The budget burns on non-buyers.
No tracking
Nobody knows which ad brought the call, so nobody knows what to switch off.
What we do
We set up the campaign so every euro can be traced to a result.
Keyword research
We collect the searches your customers actually use and cut the ones that waste money.
Campaign setup
Structure, ads, extensions, geo and schedule for your business.
Negative keywords
We continuously filter out junk searches so the budget goes to buyers.
Landing pages
We check that ads lead to a page that answers the search and captures the inquiry.
Tracking
Forms, calls and messenger clicks are tracked. You see what each lead cost.
Optimisation and reports
We watch the numbers weekly, strengthen what works and report monthly.
How we launch
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1
Audit and forecast
We review your niche and competition and estimate a comfortable starting budget.
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2
Setup
Keywords, ads, tracking. You approve everything before launch.
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3
First weeks
We gather data: which searches bring inquiries and which just spend.
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4
Optimisation
We turn off what doesn't work and scale what does. Monthly reports.
Honest about results
Google Ads brings the first clicks within the first week. But an ad can't fix a weak landing page: ads amplify what's there. If the site isn't ready, we'll say so honestly before you spend the budget.
Want your budget to work on leads?
Write to us. We'll look at your niche and say honestly which searches are worth taking and what budget makes sense to start.